The Benefits of the Lockout System

ScreenPop operates a bit differently to your average networking group, for various reasons. We like to think our meetings are more friendly and informal than other networking options and, of course, we innovated in taking networking online across the UK. But, to me, the most unique aspect of our model is our ‘lockout’ system.

When we first started networking at other groups, we saw that a lot of businesses find it hard to convert connections to sales. If you’re one of many utility warehouse partners in a meeting, it’s difficult to regularly meet new potential customers. While networking isn’t all about sales, we thought there was space for a new model that worked better for all business types.

In each ScreenPop group, we have a lockout based on business category, so you’ll always be the only business offering what you do in your group. In a regular meeting, there will only be one web designer, one copywriter, one UW partner, one mortgage advisor… The list goes on!

Here are 5 of the biggest benefits to ScreenPop’s lockout model of networking:

• Educate people about your business type.

One of the most exciting features of our lockout model for many of our members has been the opportunity to introduce a whole new group of people to your service or products. This is especially clear when our members present to their groups about what they offer. I’ve seen presentations on all sorts of subjects, from retirement planning to tips on using Canva, to the benefits of using environmentally friendly skincare!

Because you’re the only person in your group that does what you do, you won’t be preaching to the converted. If you love what you do, your enthusiasm tends to be infectious, and many of our members get a kick out of teaching other people how they can help them!

• Make deeper connections.

In ScreenPop, you’re not just one of a carousel of people who do what you do. Instead, you can get to know other members over time, without pressure to compete with other people. You’ll build trust with the other people in your networking group, becoming their go-to person in your area. Ultimately, these long-term connections are vital for any business to flourish, and you’ll feel more supported too.

• Meetings are more interesting!

Have you ever been to a networking meeting where you’ve heard from three bookkeepers in a row? By the time you hear about the third one, you’ll probably have switched off. In ScreenPop, we don’t have the same problem!

• MLM partners and franchise owners don’t have direct competition for sales.

If you’re a member of an MLM team, you might have experienced problems with oversaturation. In ScreenPop, you can introduce your group to your products without competing directly with other people within the same business.

• Double memberships mean that people with portfolio careers don’t miss out!

If your business or businesses span multiple categories, you don’t need to worry! We offer double memberships because we know that in today’s world, many of us have multiple income streams. In fact, we both run more than one business ourselves!

If you’re looking to connect with other people in your category, have no fear. We also offer multiple ‘no lockout’ meetings each month, where everyone is welcome. We’ve found that these meetings are a great opportunity to collaborate with other people in your industry.

Whatever your business type, our lockout model offers something unique. If you’re interested in joining one of our groups, get in touch!