The Benefits of the Lockout System

ScreenPop operates a bit differently to your average networking group, for various reasons. We like to think our meetings are more friendly and informal than other networking options and, of course, we innovated in taking networking online across the UK. But, to me, the most unique aspect of our model is our ‘lockout’ system.

When we first started networking at other groups, we saw that a lot of businesses find it hard to convert connections to sales. If you’re one of many utility warehouse partners in a meeting, it’s difficult to regularly meet new potential customers. While networking isn’t all about sales, we thought there was space for a new model that worked better for all business types.

In each ScreenPop group, we have a lockout based on business category, so you’ll always be the only business offering what you do in your group. In a regular meeting, there will only be one web designer, one copywriter, one UW partner, one mortgage advisor… The list goes on!

Here are 5 of the biggest benefits to ScreenPop’s lockout model of networking:

  • Educate people about your business type.

One of the most exciting features of our lockout model for many of our members has been the opportunity to introduce a whole new group of people to your service or products. This is especially clear when our members present to their groups about what they offer. I’ve seen presentations on all sorts of subjects, from retirement planning to tips on using Canva, to the benefits of using environmentally friendly skincare!

Because you’re the only person in your group that does what you do, you won’t be preaching to the converted. If you love what you do, your enthusiasm tends to be infectious, and many of our members get a kick out of teaching other people how they can help them!

  • Make deeper connections.

In ScreenPop, you’re not just one of a carousel of people who do what you do. Instead, you can get to know other members over time, without pressure to compete with other people. You’ll build trust with the other people in your networking group, becoming their go-to person in your area. Ultimately, these long-term connections are vital for any business to flourish, and you’ll feel more supported too.

  • Meetings are more interesting!

Have you ever been to a networking meeting where you’ve heard from three bookkeepers in a row? By the time you hear about the third one, you’ll probably have switched off. In ScreenPop, we don’t have the same problem!

  • MLM partners and franchise owners don’t have direct competition for sales.

If you’re a member of an MLM team, you might have experienced problems with oversaturation. In ScreenPop, you can introduce your group to your products without competing directly with other people within the same business.

  • Double memberships mean that people with portfolio careers don’t miss out!

If your business or businesses span multiple categories, you don’t need to worry! We offer double memberships because we know that in today’s world, many of us have multiple income streams. In fact, we both run more than one business ourselves!

If you’re looking to connect with other people in your category, have no fear. We also offer multiple ‘no lockout’ meetings each month, where everyone is welcome. We’ve found that these meetings are a great opportunity to collaborate with other people in your industry.

Whatever your business type, our lockout model offers something unique. If you’re interested in joining one of our groups, get in touch!

/0 Comments/by

Why Network Online?

Public speaking is my worst nightmare, despite (or, perhaps, because of) years of childhood elocution lessons. So, when I started running my own business almost twenty years ago, in-person networking – the only kind of networking, at the time – was my worst nightmare. I had no desire to stand up and sell myself in front of a roomful of strangers!

Cut to the summer of 2020. We were a couple of months into lockdown and many of the small businesses that made up my customer base were pivoting to make sales online. The local shops, many of which had never previously had websites, were now building e-commerce businesses, and many professionals offering services like coaching, counselling, and consulting were taking their businesses to Zoom. With the prospect of a new online market opening up, many of us were asking ourselves how best to connect with people in different parts of the country.

My twin sister had been running successful in-person networking groups across Essex, London and Herts, and she was facing a different dilemma. How could she continue to network and help businesses expand their reach when it was illegal to meet up in-person? We put our heads together and decided to launch a new business, ScreenPop, with online networking groups across the UK.

Our groups were still divided by area, so people could meet people close to them, but we offered monthly visits to other groups, so people could connect with businesses around the country. We quickly found that the businesses in our groups were gaining clients across the UK, finding ways to offer their products or services in new areas. We now offer three open meetings each month, where members based all over the place can make connections in breakout rooms and find out more about each other. Depending on your business category, you could attend 7 or 8 meetings a month.

Beyond offering the chance to expand your business’s reach, online networking is a totally different experience to in-person networking. While many people have had negative experiences with in-person networking groups, or are just too nervous to try them, networking online is low-pressure and easy. Our groups are friendly and informal and, for the public speaking-averse (me!), they’re far less nerve-wracking. There’s also a time benefit to networking online – no need to get in the car or walk across town: you can just open your laptop and hop on Zoom!

Although the pandemic is now a distant memory, online networking is here to stay. Businesses that expanded online during lockdowns are still benefitting from diversifying their income streams, and this stress-free way to network from your own home is a no-brainer.

If you’d like to explore what ScreenPop can do for you, contact us now to arrange your free visit!

/0 Comments/by